Looking to promote “True Blood” Season 3 through various formats, HBO and BBDO New York created Dig Deeper, an interactive fan experience. The objective was to challenge fans to prove just how well they know the show by embedding season 3 clues in what looks to be a traditional online video.
Working with Proximity, Volkswagen created “The People’s Car Project,” an online social and CRM program that let consumers reinvent car designs. To illustrate the effort, the agency built the “Flubber Car,” a 3D modeling device that changes when consumers add their ideas.
BBDO Toronto was tasked with creating an entertaining digital experience to reach Skittles-loving teenagers. To take on the challenge, the agency created a non-technological touch technology. The agency asked consumers to touch their computer screen and watch as their finger played a starring role in five online ads.
Spanair wanted to send a Christmas greeting to all its customers, so the airline teamed up with Shackleton to create a campaign centered around a surprise party at baggage claim. The party was held for passengers from a flight that landed at midnight on Christmas Eve 2010. At the party, they released personalized gifts addressed individually to each ?passenger on the conveyer belt at baggage claim before the luggage came out.
Looking to get consumers talking about Guinness, BBDO New York created a point-of-sale campaign and made the QR code cup. The QR code was designed to work only if the cup was full of Guinness, a lager or pilsner just wouldn’t do. Fill the glass with Guinness, however, and the code is activated. Drinkers could use the QR code to download exclusive content or broadcast social media messages via their cup.
Auckland Council wanted to educate small businesses about waste disposal in a move to keep the city clean during the Rugby World Cup. The organization hired Colenso BBDO & AIM Proximity to create a campaign discouraging illegal dumping that was designed to make garbage beautiful and handed out garbage bags that looked like hedges. They distributed 100,000 kits to businesses in the area with the bags and educational information on how to correctly dispose of trash. The campaign made illegal dumping drop by 78%.
The main reason for this trip is of course – judging The John Caples Awards. So what makes Caples different? It’s a traditional direct award show that embraces technology with integrated communication campaigns and a strong focus on creativity and results, i.e. “creative solutions for business problems”. Three days of intense judging with 50 other international creative directors from around the world in the most exciting city in the world – BOOM! Yes please.
Building our own brand is not our only goal. We also aim to be the best by helping others build their brands “from the inside out”. If your employees believe in your brand/s then you’re off to a good start.
Welcome to the first Haas Advertising blog. I thought it would be proper to start with what we call the Haas Collective. Our mantra is collaboration: we’re not afraid to team up. Whether it’s our own project or someone else’s, we love what happens when great minds come together to achieve a common goal.